BIG KAISER

BIG KAISER, a global manufacturing company, is a well-regarded brand specializing in designing and manufacturing premium tooling system solutions. The company’s focus is specifically on the automotive, military, aerospace, energy, and microtechnology industries. With manufacturing facilities in North America, Europe, and Asia, BIG KAISER’s global teams started to find it increasingly challenging to communicate not only to their customers, but internally between their global marketing teams. Managing three separate websites, content, and content management systems proved to be difficult when it came to keeping the brand unified. Given that, BIG KAISER wanted to design and develop a new site with one goal: Simplify.

My team’s challenge was to simplify BIG KAISER’s existing multi-website structure by consolidating everything under one system (multi-site). The goal was to create a revamped design that would streamline internal communication and offer a straightforward user experience to website visitors that aligned with the brand. This large-scale project required several months of planning and strategy to fully grasp the scope of design and development needs.

We collaborated closely with BIG KAISER’s internal departments to design a website that would simplify BK’s global product catalogs, incorporate multilingual interpretations for product lines, and provide search options for metric/imperial systems. To do this, we went through every page in depth to determine how each product and section would relate to one another. Then, my team’s SEO specialists developed strategies for both Europe and the United States to identify the types of blogs, industry news, product dimensions, and other content that would be most relevant to each location. To meet the needs of interpreting the content in eight different languages, we partnered with translators native to each country, which offered a human element to the translations rather than automation.

BIG KAISER now has a robust, multilingual website housed in one single CMS, bridging the gap between internal communication and content management. As an example, if someone in the US updated a product page, each location would be notified through the CMS, allowing them to maintain translations and avoiding any outdated information on the website. Each of the global marketing teams has the ability to share assets between teams, as well as select content they want to show to their specific location.

To incorporate search options for both metric and imperial systems, we implemented categories and filters to the product lines. By adding high-resolution images, product features and benefits, educational videos, and downloadable product documents, we were able to enable customers to immerse themselves in product knowledge.