Community Healthcare Technology Solutions

Netsmart

Product Overview

Netsmart Technologies is a leading provider of healthcare software and technology solutions specifically designed for the human services and post-acute care sectors, offering a comprehensive platform that includes electronic health records (EHRs), analytics, and telehealth services. Their integrated technology aims to simplify workflows and support the delivery of value-based, whole-person care across community-based settings, serving more than 754,000 users in over 2,500 organizations worldwide.

Simplifies care delivery and automates clinical, financial, and administrative processes.
Supports the delivery of integrated, value-based, and whole-person care across various settings.
Streamlines care coordination among different providers.
Helps organizations optimize revenue cycle management and improve overall financial metrics.
Enables providers to improve clinical outcomes and focus more of their time on client care.
Offers managed services to handle IT infrastructure, security, and data hosting, allowing organizations to focus on their core mission.

754,000+

Users

Supports users in various care settings by integrating solutions into an interoperable framework

2,500+

Global Organizations

Netsmart’s services, products, and software
solutions are offered

147 million

Individuals

Positive impact on patients who have benefited from
their care organization using Netsmart’s solutions

Role
Senior UX Designer

Responsibilities
IA, UX, & UI

Surfaces
Fully responsive website

Duration
Aug 2018 - Apr 2019

The Challenge

2018 original Netsmart design layout and style.

01

What & Why: The company’s brand and broader portfolio evolved, but its existing website did not reflect this evolution.
Strategic Brand Alignment: Align the company's digital identity with its current market leadership, ensuring that the full breadth of the solution portfolio is accurately and authentically communicated to all stakeholders.

02

What & Why: Diverse users needed an inclusive and content-rich digital experience because the existing site failed to reflect their specific requirements and lacked the specialized depth necessary for informed decision-making.
Expert Authority & Inclusivity: Establish a globally inclusive digital environment that delivers deep, specialized content, empowering a diverse audience of prospects to find the specific information they need to make confident decisions.

03

What & Why: The marketing and sales teams needed a conversion-optimized platform and a robust search engine strategy because weak site performance and a lack of expert optimization led to significant missed lead generation opportunities.
Growth & Conversion Excellence: Evolve the website into a high-performance growth engine that streamlines user pathways to conversion and leverages data-driven optimization to maximize the impact of every marketing dollar.

04

What & Why: The Netsmart product team needed an accelerated, high-impact execution and launch within a strictly limited budget because they had exhausted their resources by previously hiring another agency who failed to deliver, leaving a narrow window of time before a critical product launch.
Agile Impact & Execution: Execute a high-impact, focused digital strategy that ensures a seamless and successful market debut for new products while maintaining extreme efficiency within strict operational constraints.

Solution

Gathered representatives from the two client divisions (human services and post-acute care) for a full-day persona development study. Based on these personas, the team created an intuitive journey map for the entire site, divided into the two primary divisions, and developed a comprehensive content definition and relationship document.

Results

The full-day session opened the door for additional opportunities for site organization and flow based on user-centered needs.

Solution

Incorporated a comprehensive faceted search functionality.

Results

Aids users in the hunt for their desired product, which is crucial given that the company's suite of products uses a branded naming convention that is not intuitive to new users.

Solution

We met with the event team and incorporated a more well-defined event search and registration section into the site, while also featuring events on specific, relevant pages.

Results

Addresses the issue where the majority of users were previously unaware that these resources (showcasing products and services at events, trade shows, webinars, etc.) were available to them.

Wireframes

Health & Human Services Category Listing

Mockups

The Pay Dirt

The newly updated Netsmart site reflects the company's updated brand styles, voice, and messaging; fairly incorporates both primary divisions; has intuitive navigation and content structure; caters to the various personas within each division; and puts information and resources at the end user’s fingertips. To complement the robust faceted search functionality for products, documentation, services, and educational information, my team implemented two-way relationships between these content types, enabling Netsmart admins to easily add, update, and remove content without having to edit multiple sections of the site. The site is now fully responsive and SEO-friendly, features an organized, intuitive user flow, and caters to the company's various clientele and divisions.

Post-launch tracking showed a 39% increase in goal conversions compared to the previous year.

Full Feature List

Persona development
Full product faceted search functionality
Two-way content relationships
Extensive resource library
Event and webinar listing and registration
Fully responsive development and optimized for organic search on Sitecore CMS
SEO audit and optimization

Netsmart

OVERVIEW

CHALLENGE

SOLUTION & RESULTS

PAYOUT

Product Overview