Experience & Education

Nov 2021 — May 2025

Responsibilities Include:

• Direct collaboration with product, architecture, development, and business teams

• Lead UX engineer on 3 major product portfolios (Order Utility, Provider Registry as a Service, & Optum ProScrub)

• Cross-collaboration and planning between 6 major products

• Perform persona studies and development of personas

• Story definition and requirements

• Story process definition, implementation, and direction:
  - IA and user flow structure
  - UX and UI design direction
  - UX testing and optimization
  - Content requirements documentation
  - Develop functionality definition and documentation
  - Designed to AA accessibility and privacy compliance requirements

• Restructuring of UX team Rally board, process, and RACI

• UX/UI audits and recommendations

Oct 2017 — Nov 2021

Responsibilities Include:

• Perform persona studies and development of personas

• Digital project SOWs

• Digital process definition, implementation, and direction:
  - IA and user flow structure
  - UX and UI design direction
  - UX testing and optimization
  - Content requirements documentation
  - Develop functionality definition and documentation
  - Accessibility and privacy compliance definition & implementation

• SEO audits, recommendations, strategy, and meta development

• UX/UI audits and recommendations

Aug 2015 — Oct 2017

Responsibilities Included:

• Manage a multi-functional team of designers

• Worked closely with copywriters, photographers, developers, and SEO specialists

• UX for e-commerce, digital storytelling, brochureware sites, and in-store websites

• Directed photo shoots and managed image sourcing for all projects

• Directed identity designs and print designs

• Managed Top Floor's brand assets

Jan 2013 — Aug 2015

Responsibilities Included:

• Created UI/UX designs and IA

• Designed responsive websites for Drupal and WordPress CMSs

• Developed the majority of the WordPress sites for the company’s clients

• Art directed photoshoots and photo editing

• Designed banner ads for the majority of clients

• Designed and maintained consistency of branding in client social sites

Mar 2011 — Jan 2013

Responsibilities Included:

• Art directed projects & agency designers for brand, print, and web designs

• Provided creative solutions and original & functional designs

• Project managed a variety of client projects branding, corporate identity, web development & design, packaging, advertising, product development, brand consistency, and marketing strategies

• Designed for a variety of CMSs to fit the client's requirements from micro-sites to e-commerce

• Worked closely with clientele from investment firms & law firms to not-for-profits